Brooke Foti Gemmell
Phone: +1 (203) 709-0019
Email: gemmell.brooke@gmail.com
Location: Central Connecticut, USA
A Bit About Me
Visual problem-solver by training, critical-thinker & idea-propagator by trade. I thrive in partnerships where I can help guide the trajectory and strategy of a concept, while offering expertise in the creative direction and execution. With a background in visual arts and design, I currently serve as the creative strategist, visual problem-solver, and brand manager in a scholarly communications design research studio.
My graduate degree studies focused on digital culture, web & interactive media design and development, and digital media strategies for business, and I have completed advanced programs in entrepreneurship & innovation. Through my roles and experiences, I have continued to hone my expertise in the areas of creative direction, project management, and design thinking; I am particularly passionate about guiding my students and colleagues as they navigate the many possibilities ahead of them they that may not discover on their own.
More than anything, I enjoy making the work environment around me a safe and welcoming place. I love to consider the details that can make a team feel like a family: thoughtful check-ins; remembering birthdays; a GIF from The Office when it's most needed. I love to be the glue that holds people and ideas together, and I joyfully apply this mindset to every facet of my life.
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Education
Degree
Programs
Master of Arts
Digital Media & Design
University of Connecticut
Storrs, CT
Digital Culture
Interactive Media & Web Design & Development
Digital Media Strategies
for Business
Bachelor of Fine Arts
Studio Art
University of Connecticut
Storrs, CT
Communications Design
Photography & Video
Minor in Digital Arts
Senior Thesis Faculty Award
Liberty Bank Foundation Scholarship
Office of the Provost Photography Award
Office of Undergraduate Research Research Expense Grant
William Brand Scholarship
Dean’s List
Study Abroad
Central Saint Martins,
University of the Arts London, UK
Graphic Design & Interaction
Donna Samson Krenicki Design Scholarship
Global Citizen Scholarship
Continuing Education
Accelerate UConn
(NSF I-Corps Program)
Connecticut Center for Entrepreneurship & Innovation
"Accelerate UConn is UConn’s National Science Foundation Innovation Corps (I-Corps) Site. Its mission is to catalyze entrepreneurial teams whose technology concepts are likely candidates for commercialization. Participating teams will receive an introduction to the most critical elements of the I-Corps Curriculum and Lean Launchpad methodology. With the support of Accelerate UConn, teams will learn first-hand about entrepreneurship and explore the transition of their ideas, devices, processes, new scientific discoveries or other intellectual activities into the marketplace."
Leading Innovation Certificate
(In-Progress)
American Institute
of Graphic Arts
"Because organizations must innovate to stay alive in today's highly competitive marketplace, those who are able to channel their creativity and innovation toward organizational challenges and goals bring exceptional value to any workplace. For a working manager, team leader, or director, it is a challenge to work creatively while also meeting the requirements of managing others. This certificate, curated by AIGA, is intended to help professionals find a way to tap into their own stores of creativity and innovation and incorporate them while honing an effective management style."
Hilla Rebay
Post-Baccalaureate Fellowship
Studio Art Dept.
Trinity College | Hartford, CT
"The Hilla Rebay fellowship at Trinity College provide[s] workspace, time, and a supportive arts community so talented individuals who studied studio arts at a university, art school or liberal arts college can have the extra resources they need to prepare the strongest possible portfolio in support of applications to graduate school in art. The fellowship allows recent college graduates to spend an academic year at Trinity working as an assistant for the Studio Arts Program. Fellowship recipients work a minimum of 20 hours per week. Ten hours are spent working as a general assistant for the Studio Arts Program. Beyond that, fellows are expected to spend another ten hours (minimum) working in the studio on their personal work for the graduate school admissions portfolio."
Leadership and Team Management Certificate
(In-Progress)
American Institute
of Graphic Arts
"The AIGA Leadership and Team Management Certificate is designed for current and prospective managers seeking to grow their leadership capacity. These courses will help you understand the foundations of effective management, including the tools, techniques, skills, and competencies that can help all managers navigate workplace relationships, coach and mentor employees, and lead high-performing teams in accordance with HR laws and managerial best practices. You’ll also understand the skills and techniques of managing through coaching in an organizational setting, including listening actively, providing constructive feedback based on observation, reinforcing positive employee performance through recognition and praise, and teaching new skills. This Certificate will help you identify your own management style."
Design Your Life
Stanford Life Design Lab
Stanford University
"The Stanford Life Design Lab applies design thinking to tackling the "wicked" problems of life and vocational wayfinding. "Since 2018, the Life Design Lab has been committed to sharing the work of Life Design to colleges & universities around the world. We have trained over 400 universities resulting in millions of students touched by the power of Life Design. We believe firmly that a creative and generative framework with which to address ambiguity is more important now than ever before. With the power of our community, we hope to continue sharing the transformative power of life design."
Designing an Inclusive Organization Certificate
(In-Progress)
American Institute
of Graphic Arts
"Organizations are accountable for their diversity and inclusion goals. These courses teach you how to create an inclusive work culture, prioritize diversity, and build an inclusive workspace, both in person and in remote work settings. You will also learn about HR metrics, predictive analytics, diversity training, diversity scorecards, and other tools that organizations use to identify biases, track the progress of initiatives, and gauge the effectiveness of policies. This Certificate also offers suggestions about how to address cognitive bias and unconscious bias in recruiting, hiring, retaining, and developing a workforce as well as how to create an inclusive culture where all employees are respected and appreciated, have equal access to workplace opportunities, and are fairly compensated."
Career Growth Certificate
(In-Progress)
American Institute
of Graphic Arts
"These career building courses cover critical professional skills to help all workers plan, build, and manage their career path for optimal success, covering skills such as resume writing, interviewing, networking, and how to put your best foot forward when starting a new role."
Professional Roles (Higher Ed.)
2017-Current
Greenhouse Studios
University of Connecticut
Storrs, CT
Design Strategist
Core member of a radically collaborative scholarly communications research unit which primarily pursues innovations in scholarship creation & publishing, including developing products, workflows, frameworks, and interventions. Acts as both principle creative manager & lead student mentor. Strategizes collaboratively to develop & strengthen the mission, operations, staffing, budget & funding opportunities, and partnership opportunities of the unit. Liaises between Greenhouse Studios and other units & stakeholders both internal and external to UConn, building new relationships while nurturing existing partnerships. Has contributed to attaining over $1 million worth of grant funding since 2018. Balances & leads 10+ simultaneous cross-functional teams composed of diverse individuals with varying skill sets and backgrounds. Builds teams and facilitates design-thinking methodologies & experimental project design for initiatives with stakeholders at the university and beyond. Provides creative & artistic direction to project groups and the studio at-large, supervising the work of graduate and undergraduate research assistants and managing the brand identities of Greenhouse Studios and its projects. Cultivates student development and engagement throughout their employment, striving to integrate both inclusive principles into the student experience. Has mentored over 30 student employees since 2017; mentees have gone on to professional UX, development, and design roles with employers such as Meta, Rokt, and IBM, as well as tenure track & adjunct roles at several colleges & universities. Develops design thinking curricula for all levels of students & university professionals, including deans, department heads, faculty, and staff. Topics include branding, design thinking, remote collaboration, UX, life design, and aesthetic principles. Delivers class content both in-person and virtually, focusing on learner engagement and experiential learning opportunities.
Notable Projects & Programs
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Selected Publicity
Article [Program Outcome]
UConn Today
November 2023
App Supporting Archival Research Continues Development with Community Partnerships
Article [Sourcery]
UConn Today
February 2022
Article [Team]
UConn Today
September 2021
Article [Sourcery]
UConn Today
September 2020
Article [Program]
UConn Today
January 2020
June 2016 - Sept. 2017
Archives & Special Collections (Library)
University of Connecticut
Storrs, CT
Archivist Assistant
Responsible for the preservation, organization, and ease of accessibility of the expansive multimedia collection of late child labor + human rights documentarian, U. R. Robin Romano Conducted outreach & introduced collection materials to educators, students, scholars, and potential donors Created innovative solutions for managing & promoting digital/multimedia collection, including: Designing and building comprehensive landing web page to improve connectivity between the collection and potential audiences. Developing searchable cataloguing system for extensive digital file collection Managing organization and ingestion of digital materials into online Islandora repository, including item description & keywording Maintained social media presence across platforms including Wordpress, Twitter, & YouTube
Leadership Experience
Supervisor
Greenhouse Studios
2017-Present
Youth & Amateur Chair / Co-Chair
Region 16 Arabian
Horse Association
2017-2020
Social Media & Web Co-Chair
Region 16 Arabian
Horse Association
2020-2023
Treasurer
Connecticut River Arabian Association, Inc.
2016-2022
Various Student Management Roles
UCTV
2011-2015
Various Youth Officer Roles
FFA & 4-H
2002-2010
Volunteer Experience
Arabian Hunter Pleasure Association
Marketing Committee
2023-Present
Region 16 Arabian Horse Association
Various Committees & Leadership Roles
2017-Present
Arabian Horse Club of Connecticut
Show Committee
2022-Present
Connecticut River Arabian Association, Inc.
Treasurer, Show Committee
2017-2022
Sloane Training Center
Marketing Manager, Learning Show Judge
2014-2021
Arabian School Horse Benefit Program
Co-Founder
2020
Through a crowdfunding campaign and a custom Wordpress website I developed, we were able to raise over $15,000 that went directly to lesson barn owners across the country who were impacted by the pandemic.
Recent Contracts & Partnerships
Candid Photographer
National Horseman Publishing
Scottsdale, AZ
Pitch Deck
Designer
Tunespotter
New York, NY
Social Media Manager &
Graphic Designer
Chestnuthill Arabians
Ocala, FL
Photographer & Video Artist
Seymour Media
Bristol, CT
Brand Ambassador & Riding Partner
Cavaliere Couture
Santa Ynez, CA
Recent Publications & Speaking Engagements
Author, Journal Article
Digital Studies/Le champ numérique
October 2023
Featured Speaker, Virtual Talk
Connecticut Center for Entrepreneurship & Innovation
March 2023
Feature
National Horseman Arabian
Vol. 8:1, Page 191, 2023
Land Grab CT: Leveraging digital humanities branding as a tool for accessible scholarly publishing
Panelist, Virtual Panel
DH Unbound
May 2022
Selected Mentor
UConn Center for Career Development
March 2021
Making It Work for the World: Problem-Solving with Innovation
Panelist, Virtual Panel
UConn Research Connections
October 2020
[Volunteer Project Feature]
Article Segment
National Horseman Arabian
Vol. 5:3, Page 58. 2020
Author
Self-Published, Medium
December 2018
Teaching Experience
Faculty & Facilitator
NetWorkLab
Greenhouse Studios
2023-present
-
Human-Centered Design Essentials
-
Remote Collaboration Technologies
Instructor
Honors Program
University of Connecticut
2022
-
UNIV1175: First Year Seminar: More Than Just Your Major
Visiting Lecturer
Various Departments
Trinity College
2024
-
Design Thinking for Innovation
-
Concept to Prototype: Building Through Innovation
Teaching Assistant
Studio Arts
Trinity College
2015-2016
-
Introduction to Photography
-
Documentary Photography
-
Artist Books
Visiting Lecturer
Various Departments
University of Connecticut
2015-present
-
Fine Artist Talks
-
Introduction to Photographic Discourse
-
Fellowship Experiences
-
Design for Digital Humanities
-
Branding at 10,000 Feet
-
Introduction to Life Design
Teaching Assistant
Art & Art History
University of Connecticut
2015
-
Basic Photography
Recent Professional Awards & Nominations
Best Photo of 2023 Finalist
National Horseman Arabian
February 2024
Winner to be Named in March
Student-Nominated Career Advocate of the Year
Finalist
University of Connecticut Center for Career Development
May 2023
Colleague-Nominated Career Advocate of the Year
Finalist
University of Connecticut Center for Career Development
May 2023
Student Supervisor of the Year
Finalist
University of Connecticut Student Life
February 2023